​Why choose Organic Cotton Clothing ?

We are facing so many allergies and toxic elements from the environment, that going organic even on a small scale makes sense. More and more people are consuming organic food acknowledging the benefits to our body. Organic cotton is essentially untreated cotton in its natural form. It has typically been chosen by those suffering from skin problems like eczema, psoriasis and dermatitis. More recently organic untreated cotton has been shown to help those with fibromyalgia and other skin sensitivities. It may be that you do not have any of these skin conditions, but consider that by choosing organic cotton you are helping the environment.

Non-organic cotton production not only utilises a large quantity of water (according to the WWF it takes 20,000 litres of water to produce just one kilogram of cotton; equivalent to a single t-shirt and pair of jeans ) but it also undergoes a large number of industrial processes until the final garment is produced. In this age of high consumer consumption and throw-away fashion, the impact is more far-reaching; The garment may be of poor quality so it doesn’t last, or it may not be fashionable any longer in which case it will be discarded which again has the impact of where does that product actually end up? Being non-organic, the product is not biodegradable. So ultimately it may end up in landfill.

Organic cotton uses the natural colours of cotton - It may not be the most fashionable, but you would be making a positive impact on the environment. Note our organic cotton clothing is biodegradable. If you were to leave the garment it would ultimately degrade and go back to the